Comments on: Q&A: We7 CEO Steve Purdham http://www.last100.com/2008/01/30/qa-we7-ceo-steve-purdham/ Tracking the digital lifestyle Fri, 12 Mar 2010 20:04:25 -0800 http://wordpress.org/?v=abc hourly 1 By: Bill http://www.last100.com/2008/01/30/qa-we7-ceo-steve-purdham/#comment-35992 Bill Sat, 09 Feb 2008 15:06:23 +0000 http://www.last100.com/2008/01/30/qa-we7-ceo-steve-purdham/#comment-35992 The latest attempt at new music distribution may be to give the music away free, but this is unsustainable from a cost/revenue perspective. There is not enough advertising demand available to subsidize the $30billion digital music market with ads; and if the inventory were created anyway, it would seriously deflate the display and keyword ad market. Digital music market is now at $30 billion and rising (including illegal downloads). While digital advertising is only at $20 billion and slowing. There's an excellent analysis at Brooding Savage blog. http://www.BroodingSavage.com/journal/2008/2/7/ad-supported-music-1.html The latest attempt at new music distribution may be to give the music away free, but this is unsustainable from a cost/revenue perspective. There is not enough advertising demand available to subsidize the $30billion digital music market with ads; and if the inventory were created anyway, it would seriously deflate the display and keyword ad market.

Digital music market is now at $30 billion and rising (including illegal downloads). While digital advertising is only at $20 billion and slowing.

There’s an excellent analysis at Brooding Savage blog.
http://www.BroodingSavage.com/.....sic-1.html

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