Take Japan for example: people here commute everyday for approximately 1-1.5 hours. And this commute is mostly passive (sitting/standing in the train). A good chance to sit down and watch some life mobile TV on their mobile phones (One Seg).

Not many are doing it right now but the user base is increasing. Most of these users enjoy being passive (lean back approach) and just watch what is on air just to relax and chill out. Interestingly even mobile TV here in Japan offers some interactivity (data channels, click to buy etc.) it is not widely used and most of the users prefer the lean-back approach.

Of course this commuting TPO scenario is very different from the US and Europe but it shows there is a market for these services. For now the service is free and a working business model still needs to emerge.

Compelling Reason = Outcome of Games in Real Time

The plus is:
- no delayed score quotes from your push service
- no delayed scores from the web site you check
- if you have a headset you can turn on the mobile TV and listen to the game on headphones
- can go to a bar or go out with friends and not miss the game
- can drive to whereverville and not miss the game

I’d never watch 24, Prison Break or Soprano’s on a mobile device

Over and Out