Maybe it requires a bit of learning curve that it is possible not enough to stick a full web browser onto a mobile device in order to achieve a GREAT mobile user experience - after all user experience is not only a function of markup, bandwidth: At first its a requirements issue of which is the need of the visitor of your service, which has very strong editorial, navigational, and context aspects that needs to be well supported by a property on the web.

I wonder when people stop thinking that fixed-mobile conversion would end at the wire - it will of course in the same way expand to the other elements of the experience: And kick out the classic desktop device.

It will certainly still take a while before paying mobile users stop accepting to swallow down the bulky, not thought through compromise of an experience that today majority of web sites delivers – even with safari, opera mini and other adaptation technology to reformat to the small screen in place – and instead demand a well designed mobile adapted site that offers a GREAT mobile experience, with all bells and whistles that makes mobile different.

Today if are asked on what the obvious internet experience is that people should expect while mobile, they say: “Duh - of course the full desktop experience!”.

In ten years - when a larger crowd is a bit further down the learning curve, the majority will say “Duh - its mobile targeted OFF COURSE, how could you ignore the ten times greater mobile than desktop internet use?”.

And more and more folks do exactly that: They instead of copying the desktop start to think of what the potential of embracing mobility to the maximum can deliver in value and innovation in services. They will rake in the money and strongly differentiate by delivering services truly adopted to mobile lifestyle - instead of repeating the claim that serving some watered down random compromise derived as result of a auto-reformatting a legacy desktop-targeted content was the best, desirable and demanded mobile experience.

Interesting times to come !!