Comments on: iTunes UK TV downloads disappoint http://www.last100.com/2007/08/30/itunes-uk-tv-downloads-disappoint/ Tracking the digital lifestyle Mon, 13 Oct 2008 11:34:02 +0000 http://wordpress.org/?v=abc By: McDave http://www.last100.com/2007/08/30/itunes-uk-tv-downloads-disappoint/#comment-3358 McDave Mon, 03 Sep 2007 05:54:40 +0000 http://www.last100.com/2007/08/30/itunes-uk-tv-downloads-disappoint/#comment-3358 I think the answer is in your original text. The networks have invested shed loads of cash in their own proprietary websites to pay 'internet TV' enough lipservice for it to be seen to fail so everyone can run back to the safety of network-dominated ' real TV' as it is. Why would they then sell the content to a consumer electronics manufacturer, that demonstrably changed the way many people think about music, only to expedite their own demise? You're right that Apple aren't doing enough here, they should be courting the smaller production houses wherever there's an iTS with global sales and delivering HiDef content before terrestrial networks know what's hit them. The additions to the UK iTS are just the start. McD I think the answer is in your original text. The networks have invested shed loads of cash in their own proprietary websites to pay ‘internet TV’ enough lipservice for it to be seen to fail so everyone can run back to the safety of network-dominated ‘ real TV’ as it is.

Why would they then sell the content to a consumer electronics manufacturer, that demonstrably changed the way many people think about music, only to expedite their own demise?

You’re right that Apple aren’t doing enough here, they should be courting the smaller production houses wherever there’s an iTS with global sales and delivering HiDef content before terrestrial networks know what’s hit them. The additions to the UK iTS are just the start.

McD

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