AppleInsider caused a few ripples in the Mac blogosphere when they recently claimed that Cupertino will soon discontinue the Mac mini (Apple’s sub-$800 entry level Macintosh.). The reasoning is that Apple was never 100% behind the device, which, AppleInsider suggests, was only released to appease shareholder wishes.

Since then, the Mac mini has been treated to a rather mundane life-cycle. It has seen just four updates since inception, one of which was so insignificant in Apple’s own eyes that the company didn’t even bother to draft a press release.

However, one of those updates was a switch to an Intel processor, and perhaps more importantly, the addition of Apple’s Front Row software. For many Mac fans (including myself), this confirmed the device’s potential as a media center. When I bought my Intel-based Mac mini, I plugged it straight into my television, where it’s remained ever since.

Then along came the AppleTV…

Not coincidentally, Apple TV turned out a lot like a next-generation mini, with the stripping-out of the optical disc drive representing the essence of Apple’s long-term digital media strategy.

… with the advent of Apple TV, Apple seems to have shoved the diminutive device into the far corner of what had already been a niche audience.

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Other posts that may be of interest

• Weekly wrapup, 21-25 May 2007
• Poll: How should Apple spend its $15 billion cash reserve?
• Amid the App Store fanfare, Apple releases significant update for AppleTV
• Bummer: Apple delays “Take Two” software upgrade
• AppleTV 2 breaks free from the PC, remains under Apple’s lock and key
• Through patent filing, Apple hints at rich future of AppleTV

This entry was posted on Friday, May 25th, 2007 at 7:36 am and is filed under Net TV. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.